Unspoken rules of graphic design

Posted: May 25, 2005 in General

I’ve chosen the rules that seem to affect me the most from Ad Rag:

1. Your fonts will default to the worst possible font available on the machine you are showing your work on.

6. If the text consists of two words, one will be misspelled.

9. Spell checkers don’t.

10. Grammar checkers don’t, either.

11. Proof raeders are useless.

12. Global search-and-replaces aren’t.

13. The index entry you leave out will be the first one the client looks under.

15. If three designs are shown to a client, your least favorite will be chosen or any combination of worst components of each.

16. If two designs are shown, a third will be requested. If provided, then one of the first two will be chosen.

17. If you ask for more copy it will be sent as a .jpg. If you ask for images they will send powerpoint presentations.

18. Clients don’t have their company logo in a usable print ready format so don’t bother asking.

20. The best designs never survive contact with the client.

21. You will misspell the name of the client’s spouse.

22. Your best idea is already copyrighted.

23. The best way to find errors in your code is to show a client “a new feature”.

24. There is no stock photo ever made that matches the image you have in your head.

25. Creative inspiration flows in inverse proportion to the distance from the studio.

26. Time allowed to complete work is inversely proportional to time taken by client to work out what to complain about.

27. Doctors, astronauts, and plumbers need training to do their jobs, but anyone with a computer is a graphic designer.

28. No matter how detailed the tech support FAQ is, nobody has ever heard of your problem.

32. Your client will often not like your design but not quite know why.

33. Computer crashes always happen exactly 30 seconds before saving.

34. A client who knows exactly what he wants is worse than one that has no idea.

35. Clients who do not provide content upfront will complain about the use of Lorem Ipsum.

36. Everything has to be done immediately, deadlines are incredibly important unless client has to provide materials or approve your work.


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